Lions of the Road Help Restore Pride to Rivals Lions Of
Grimsby Telegraph › August 07, 2009
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Summary
IN A move that would affect Mitsubishi as much as Subaru, broadening the appeal of a model that had addressed performance addicts' needs for perfection for so many years has proved to be potentially disastrous. Impreza sales have plunged to new depths, bolstered by the disappearance of the brand from the international rallying scene and the removal of WRX as a model in its line-up.
However, Subaru is staging a fightback of moderately subtle proportions. The STi moniker remains, not least because it has usually signified a super-sports alternative, allied to a factory sanction.See the full content of this document
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Lions of the Road Help Restore Pride to Rivals Lions Of
The link to Subaru Technika is actually a vital one that is every bit as important as AMG to Mercedes-Benz, or RS to Ford. With sales of the diesel Impreza set to commence in October, the "normalisation" of Subaru to a much broader market is very much on- track. Rest assured, the diesel will sell strongly. However, every brand needs a hero and, in the ...
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