Ford Puts the World in Focus ; There May Have Been Rain in Spain, but During Its European Launch, It Was the New Focus, Ford's First 'World Car', That Shone. Motoring Writer David Hooper Reports From Jerez

Summary

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When Ford launched its Focus to the international media in 1998, it caused a reaction among the assembled British journalists that I have not witnessed before or since.

I was on that launch and remember clearly how even the most cynical and critical of motoring writers could not find a bad word to say about it.

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Ford Puts the World in Focus ; There May Have Been Rain in Spain, but During Its European Launch, It Was the New Focus, Ford's First 'World Car', That Shone. Motoring Writer David Hooper Reports From Jerez

The reason was simple - it was a new mass market car that most families would be able to afford, yet one that drove so brilliantly it raised the bar in its class beyond the reach of its main Astra and Golf rivals of the time, and in so doing, helped by a tidal wave of high praise from the press, was an instant success ...

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